Privacy Policy

As a leader in serving the marketing profession, USADATA® is committed to individuals having control over their personal information, and to protecting the privacy and interests of our clients and visitors. We are a member of the Direct Marketing Association ( and the Customer Profile Exchange (C.P. Exchange,

What information does USADATA collect, and how is it used?

We track the number of visitors who come to our site (user sessions) and how many total pages these visitors see (impressions). This information is aggregated together, and does not identify individual users. We use this information to measure how many people visit our site.

We use cookies to measure the success of our advertising and marketing efforts, and to provide visitors with custom-tailored content. A cookie allows us to recognize your browser as you move through our site. By showing us which areas of the site users visit, and how often they visit certain areas, cookies help us see which areas of the site are popular and which are not. We modify areas of our site and marketing efforts based in part on user information from cookies. Most browsers are initially set to accept cookies, but you can set yours to refuse cookies if you choose.

If you request information about a report from us, you enter the following information: first name, last name, company name, telephone number, and e-mail address. We use this information to contact you about your request. Also when you request information, you can choose to opt out of our mailing list. If you choose to be on the mailing list, we will from time to time send you offers we think will be of interest to you. If you opt out of our mailing list, we will contact you only about that specific information request or any subsequent order.

If you place an order, we also collect your billing address, shipping address, and credit card account number if you choose to pay by credit card. We use this information to bill you, deliver your order to you, and track your order in case you have any questions.

If you subscribe to our newsletter, we collect only your e-mail address. We will then e-mail you a monthly newsletter containing interesting facts from our data sources, case studies, new product announcements, special offers and more.

With whom do we share the information we collect?

We do not sell, trade or rent your personal information to others. If you choose to join our mailing list, you will only receive offers from us that we think will be of interest to you; if you subscribe to our newsletter, you will only receive our newsletter.

If you place an order with us, it may be necessary to share information with our partners to fulfill your order. We regularly review the privacy policies of our partners and believe them to be trustworthy. For credit card billing purposes, we submit your credit card number and account information to verify the account and process the transaction.

At USADATA, we are committed to protecting the security of your information. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

How is the information USADATA sells collected?

At USADATA, we have partnered with dozens of leading marketing research companies to offer their products and services through our website. None of the marketing research information gathered by these companies is collected through this website. These companies collect this information in a variety of ways, including telephone surveys, mail surveys, in-person interviews, public record and publicly available information, and data shared by other companies. These marketing research companies allow us to sell certain products and services based on the information they collect.

Because we do not collect the information ourselves, we cannot remove individuals from national marketing databases. If you feel your name is part of a marketing database and you do not wish to be solicited for products or offers, one way to remove your name is to contact the Direct Marketing Association. (USADATA is a member of the DMA). The DMA allows consumers to opt out of receiving direct mail promotions through its Mail Preference Service (MPS), and allows consumers to opt out of telephone solicitations through its Telephone Preference Service (TPS). More information can be obtained from the DMA at:

The Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036-6700
Telephone: 212.768.7277
Fax: 212.302.6714

How do I change, update, or correct personally identifiable information about myself?

To change, update or correct any information about yourself, send an e-mail to By sending an e-mail to this address, you can either join or opt out of our mailing list and newsletter. You can also opt out of our mailing list or newsletter by responding to any e-mails you receive with "unsubscribe" in the subject field. If you want to make any other changes to any information about yourself, contact us at


To protect the privacy of children, we never collect or maintain information at our website from those we know are under 13, and no part of our website is structured to attract anyone under 13. If a child has provided us with personal information, USADATA asks that a parent or guardian contact us to delete any information from our database. Please note that, as with other means of communication, no data transmission over the Internet is 100% secure. By using the USADATA website, you consent to the collection and use of your information as described in this policy. We fully cooperate with law enforcement agencies, and we reserve the right to release any information to law enforcement agencies when we reasonably believe laws are being broken. If we ever change our Privacy Policy we will post the changes on this page so you are always aware of what information we collect and under what circumstances we disclose it.

292 Madison Avenue
New York NY, 10017
212-679-1411 | 800.599.5030